4 Personas

 In class we went over what a "customer persona" was, how it helps a company, and how it can improve a marketing campaigns target, reach, and impact. 

A customer persona is a quick summarized card that poses as a real person that would be or could be in the marketings target audience. It covers their age, gender, location, hobbies, goals, frustrations, and adds a small bio to help better understand. This helps out reach to the people viewing the content on a more personal level.

For this week I was tasked with creating 4 persona cards that my brand could use. 

Morgan: I created this card for those who are more economically aware, Scooters has been pushing for less single use plastics and donated used coffee grounds to support local farmers in fertilization.

Joe: This card was made to apply to those who work late nights, a lot of the customers at Scooters come because they're open earlier than most, many tradesman and nurses work these hours and need their coffee.

Halli: This card was made to show someone who may be from a competitor, like Starbucks or Dunkin, how would my company go about also applying to this brand and bringing in new people- in her card she is looking for community, which is one of Scooters missions.

Mya: Mya's card is very dog friendly, which is one of Scooters main drives as they offer pup cups and Polaroid walls of customers pets at many of the locations, and also have a pet month to encourage people to celebrate their animals.

These cards make it easier to know who you are targeting in your post, it keeps the information organized and better to refrence as opposed to staring down a list of stats and outliers. One thing I would add to this, would be "fustrations" I saw another classmate use this in their cards and it had a lot of useful information- I'd also include what the preferred social media platform is, as Scooters primarily only functions on Instagram and Facebook, knowing their consumer base better could help them point their attention to a site their community uses more.