Social Media Demographics

 Sources

https://www.pewresearch.org/internet/fact-sheet/social-media/?tabItem=5b319c90-7363-4881-8e6f-f98925683a2f

https://khoros.com/resources/social-media-demographics-guide

https://sproutsocial.com/insights/new-social-media-demographics/

These are the three sources I consulted to give my cards a targeted social media outlook, these sources broke down what ages, gender, and race typically access certain sites.

About the sources 

Sproutsocial had the least amount of information but was still able to break down in percentages, who uses what. It focused way less on race and more on age, and how much time was spent on socials per day. Afterwards they go down and talk about how each platforms latest updates and what people looking to market on said apps need to be aware of.

Khoros broke down overall stats, generational usage, session times, and then broke in depth what ages and devices are used to access different social platforms, it also highlights how much shopping and website traffic advertisers typically get. At the end it included a graph for companies to see if a social platform was worth their attention, which helped me visualize for my own project.

Pewresearch had a much more professional layout, it included more social media, which were more popular, how they conducted the research and much more. This site has a lot of graphs that helped me decide what to label each of my cards, I believe we also reviewed this one in class. It breaks down by demographic so: Age, Race, Gender, income, education, and Party affiliation. This site had a lot of helpful information so I used this as my main source of information and had the other two as supporting the information.

Applying demographics to my persona cards

For me to be able to quickly refrence what group/social these personas would fit into, I quickly made a note on each image to refrence, before I decied ultimately what they'd use.

For Mya: Mya is a 20 year old women, looking at a few of the graphs she would be more likely to be on Snapchat, Instagram, or Pinterest- but because she would have a more rural life style I took away Pinterest, as that site typically is less popular. Most of the sources pointed that white women her age are mostly using the two I categorized her into.

White: 45% on Instagram 25% on Snapchat 

20: 76% on Instagram 65% on Snapchat

Community(Rural): 39% on Instagram 30% on Snapchat

For Halli: Halli is a 25 year old women, because she is also a photographer I included Pintrest, many of the sites suggested she would be more geared towards Facebook as well. Because she is more towards 30 most graphs suggest she'd be on Facebook more on Pintrest.

White: 70% on Facebook 37% on Pintrest

25: 68% on Facebook 43% on Pintrest

Community (Suburban): 70% on Facebook 37% on Pintrest 

For Joe: The oldest of the 4 cards, Facebook made a lot of sense, I could also see Joe using reddit or Twitter (X) according to the demographics. These sites are more male driven, with X being almost completely "gendered" as stated in Khoros.

Hispanic: 69% on Facebook 27% on X

29: 68% on Facebook 38% on X

Community(Urban): 67% on Facebook 22% on X

For Morgan: Morgan is more fashion focused and economical, so he was kind of an outlier to the demographic reports, but a person with these hobbies would use Instagram and Pintrest. Less than 19% of users on Pintrest are male, however his age group does fit in well with those who do use pintrest.

Black: 52% on Instagram 36% on Pintrest 

25: 76% on Instagram 43% on Pintrest

Community(Suburban): 54% on Instagram 37% on Pintrest