SMART Goals

Scooters SMART goals and Mission Statement.

Mission Statement: To create an amazing experience for each life we touch.

 SMART Goals:

1. Increase current social media followers by 20% on focused platforms, Facebook, and Instagram. Achievable in 6 months.
2. Enhance post engagement within same timeframe as follower increase goal, gain shares and build interactions to promote brand loyalty and community- push for 15% 
3. Encourage more to download mobile app. Utilize targeted ads, influencer partnerships, and exclusive social media promotions.
4. Use social media tactics like contests to both gather information, and draw in new customers, winning prizes can include Scooters products to encourage the winner to refer others.
5. Collaborate with influencers online to promote brand visibility, and encourage new customers to visit in person stores or get online traffic to website.
6. Launch more seasonal, and exclusive flavors/items to compete with other competitors, push both in person marketing at stores ("would you like to try out LE flavor") and marketing campaigns online.
7. Introduce a "featured barista" program in stores and online, encourage customers to highlight employees and build connection to consumers.
8. Launch sustainable packaging initiative. Partner with eco-friendly suppliers and phase out old stock.
9. Introduce app exclusive "meal deal" to encourage more traffic to stores and online orders.