Social Media

 For these two posts I used some help from Zeoob (layout), Canva (design), and Ibispaint (editing).

Instagram post:

For this post my target persona was for "Morgan" which is a more environmentally conscious person, many coffee shops try to improve their ability to help the planet, so making a persona to try and target this was my goal.

I went to the official Scooters page to see how they typically have things laid out, a long with getting help for their tags.

Facebook:

For the post on Facebook I geared more towards the persona for "Halli" and "Mya" to show more communities will be getting a coffee hut near them! Additionally for the Mya persona, a collage attendee may move locations often, building the knowledge of what states have Scooters can build brand loyalty.