Social Media Round 2

 For this set of social media posts, I chose to target one of my persona's as opposed to the two different ones I did last time. For these two posts I wanted them to have similar themes but still match the right aesthetic and tone for their respective platforms. Like last time these are Instagram and Facebook- for the persona "Joe".

Instagram:

While sticking in the theme of "healthcare" I wanted to create a post that would still encourage that demographic to check out the company, but additionally I wanted to push a less popular menu item like a Joe to Go. A Joe to Go is a large folded box that holds over 90 oz of coffee, so after some brainstorming I figured hospitals tend to bring in items for their nurses in the breakroom, or other nurses will do likewise for their coworkers.

Facebook: 

When previously working for Scooters, they often had events for healthcare workers, as that makes up a large majority in late night and early morning customers. These events helped establish the coffee brand in NPR Florida. Typically these events offered a free coffee and a custom made sticker for any healthcare workers who came with their work badges.