Design Post- 1

 Recently in the world of sports, there was a huge announcement of an official professional women's hockey league, the PWHL, in their first year, a lot of it was messy marketing, no logos had been made, most the interaction on social media seemed rushed, over all was quite a wreck.

However, as assured they told the new following that real logos would be revealed 'next season', and that is exactly what they did. Below are the inaugural six logos for the new league.

Many people who had been following the newly founded league were beyond disappointed- many stating that the logos seemed flat and uninteresting. The hockey world collectively had been excited to see the new teams logos, myself included, and yet these designs feel very uninspired. I wanted to go in and break down the logos, and see why people disliked them.

Hockey is a sport that has been around for ages, with the NHL itself being founded in 1917, with over 30 teams that have had an extensive history of logos, logo fails, and some of the most memorable designs in sports history. The designers of these six logos have had many examples of how the people take in certain logos.

Lets take an older design from one of the original six teams- Montréal Canadians, or also known as, The HABS, truly have an uninteresting logo, its timeless for sure, and recognizable by any hockey fan- which is what I assume how these logos wanted to be treated- the only issue is that all of the teams in the league went the same route, leaving no character for mascots, or even unique styles, the Ottawa charge having been compared constantly to a nearby NHL team, the Calgary Flames.

Hopefully for future teams, or even logo redesigns (in sports its almost unavoidable) they can implement characteristics that involve the areas they play in, or even a mascot to give the team as a whole more character, as it would greatly improve the ability to follow and find interest in the team.

As for now, they look like copy and paste high-school sports teams, a shame for a highly anticipated reveal.