Design 3-

 Currently, I’m gathering inspiration and research for a web project centered around tourism in Maine, a state known for its rugged coastline, charming towns, and natural beauty. One of our projects required we put together some moodboards, font choices, and overall inspiration to reflect into the project, while doing so, it helped me expand my understanding and overall perspective to tackle making a cohesive and visually pleasing page.

A well-crafted website can not only share information but also evoke a feeling or experience. I’ve been exploring travel websites, image sharing websites, and minimalist layouts to understand how different elements come together to guide a visitor's eye and keep them engaged. But beyond visuals, good web design is deeply rooted in intention and usability. Whether the site promotes tourism in Maine or selling postage stamps, the goal is always the same: clear communication and a seamless user experience.

Here are five key elements that make a well-designed web page:

1. Strong Visual Hierarchy

A well-designed page organizes content so users naturally know where to look first. This is achieved through font size, color contrast, layout spacing, and placement of key elements like headings, images, and call-to-action buttons. A clear visual hierarchy makes the experience intuitive.

2. Responsive Design

Today’s audiences browse on all kinds of devices, from phones to widescreen monitors. A quality website must be responsive—adapting seamlessly to different screen sizes while keeping layout and content clean and accessible across several platforms.

3. Purposeful Typography

Fonts aren’t just for readability—they set the tone. Clean sans-serifs convey modernity, while serifs or script fonts might suggest elegance or tradition. Pairing two complementary fonts with clear hierarchy keeps things stylish and legible. Searching on free websites, or Adobe fonts can give you a whole world of different fonts, for this project I used keywords like, outdoors, earth, and woodsy.

4. Intuitive Navigation

Good navigation helps users find what they need without frustration. Whether it’s a sticky header, a collapsible mobile menu, or breadcrumb trails, clear navigation ensures a site feels easy to explore, not overwhelming. Keywords also help the site be found or for even the user/reader to navigate better, making different topics standout from one another.

5. Consistent Branding and Aesthetic

From color palette to photo style, every detail contributes to a brand’s identity. Consistency builds trust and polish. For a tourism site about Maine, this might mean a calming coastal palette, serif fonts that evoke heritage, and landscape photography that draws visitors in.