Week 2 Design

 Like many others, I work in a very corporate chain, that has a brand that has been irrefutably successful. I personally happen to work at a Dunkin' and Dunkin' over the years has become very known for its merchandise, even before its competitor- the siren, even existed. For this post I confided in one of my coworkers, who was born and raised in the state where Dunkin' all started and has been working with them for over 20 years, her name is Tina. My inspiration for making a design post about this was seeing her collection (which unfortunately I didn't get images) and watching the brand change and evolve over the years.

Dunkin' in its earlier days released many types of coffee containers made for construction workers and tradesmen, so they could get over two cups of coffee earlier in the morning for cheaper prices, all while acting as advertisement in the wild- they fit about 30 fluid oz of coffee and sported a built in coffee cup on the top.

Dunkin' was still called Dunkin Donuts at the time and branded 3 official colors for recognition, pink, orange, and brown, a color scheme that made them stand out from the start.

However as time went on so did trends, the country moved towards more health conscience motives. Slowly but surely Dunkin' phased out a lot of its brown schemes and started sporting its new motto, "America runs on Dunkin" which became a very well know ad campaign. This started in 2006 to help further push their brand as "America's favorite". But still, the fast food health kick was still in full swing, so Dunkin' ended up dropping the "Donuts" half out of their name, to distance the association and to encourage people to look further into their other menu items, now including wraps, and egg bites.

Now, in 2024, a lot of the Dunkin' merchandise is very uninspired, copy and paste, and yet more expensive, majority of the cups they sell are over the $30 mark and can't even hold hot coffee. The brand now focuses more on collaborations and exclusive releases, recently with Makeup, shampoo, and even dog treats!