Holiday Ad

 For week 3 we had to come up with a series/set of holiday advertisements in three different sizes, a full page, a half page, and a Instagram post (2000x2000px). When trying to brainstorm originally I was going to go the route of handheld tools, like Milwaukee, Dewalt, and Klein- around the holidays hardware stores like Homedepot and Lowes put a lot into marketing the sales for winter time. However I went away from this towards the end cause I got more inspiration while Christmas shopping for some of my teammates. Pure Hockey is a chain of stores that sell, well, hockey equipment, while they do also put a lot into marketing for the holidays its not as loud and announced like other retail stores. So grabbing a few assets online, I got to work making some holiday themed advertising for CCM, one of the bigger brands in hockey. 

For my first design, it was a full page advertisement- While making this design I was watching a graphic design youtuber make quick posters and tried to implement some of his tactics into the poster.

This design required a few clipping layers to change the colors on the CCM logo, and then I also tried practicing with the pen tool and brushes to make my own art of a bow.

For my second design, for the 2000x2000 social media post, I wanted to try and recreate a box of candy canes, but with a specific CCM stick (that has similar color and pattern to a candy cane). I don't think this design came out good, as it doesn't read like the box of candy, but I tried to reference back to a few things that'd be included on the box.

Here I utilized textures, shapes, and special effects layers.

For the last design, a half page advertisement, I wanted to stay within the CCM theme but go away from hockey sticks- so I took a few different models of their skates, layered a few icy textures and backgrounds using some of the asset sites we all shared in the wiki.

This design I made with Pure hockey in mind, so I gave it a tagline and added a sale mark onto a custom shape.