Company Info: Scooters Coffee

 The company I researched was Scooters Coffee, which is a popular drive-thru coffee hut founded by Don and Linda Eckles in Nebraska around 1998- The couple spent a lot of time on the west coast and here grew a love for the very common coffee huts all around the area. Their goal initially was to bring this same love and experience to the Midwest, where the coffee scene was incredibly limited.

The company strives to get more personable and close to its customers and aims to have incredibly fast service without sacrificing quality or the customers experience. Their tagline "Amazing people, amazing drinks, amazingly fast".

Currently the company has over 600 locations and has been rapidly growing in the south through franchises and expanding their warehouse reach. I personally have worked for this company before, both as a barista and in social media, and it's starting to get a cult following, not only in its hometown, but now throughout the country.

S)  This companies strengths are its ability to connect with the customer, and the brands ability to grow throughout the country/

W)  Its weaknesses lie in it's competitors, lack of brand deals and collaborations, and its not as recognizable of a company. 

O)   Recent opportunities have been more collaborations with larger companies, like Redbull, Oreo, Hasbro- there is an opportunity for better customer connection at smaller stores if there was more push to get customers to shop there instead of usual stops. 

T)  Threats come from larger, more established companies like Dunkin and Starbucks.