Week 2: Project and exercises

 This week:

This weeks project was to create a travel poster, this time utilizing even more things we had learned throughout the week. In the week we mostly covered different blending layers like darken, multiply, ect, and then we also covered how to use masking layers, which create a very interesting cutout effect that can later be changed with black and white. Additionally to what we learned in class, there were also a good amount of useful thing in the book chapters we were assigned, as I get further into the book, the more interesting and new things I get to learn. 

 In our projects we had to fill out a design brief, which is used to organize what your project will entail- below is what I had filled out.

Project Name: Visit the great white north!

 

Name of Client: The Canadian tourism sector.

 

Project Requirements:

 Natural wildlife of the area, the nation’s sport, and incorporation of the country’s flag leaf.

 

Target Audience:

(Write a few paragraphs describing who the audience is intended to be.)

The target audience of this piece is for those who seek adventure outdoors. The piece is made to encourage tourism in the colder months of the year as that is typically when it starts to die down. The travel poster will include several elements pertaining to things the target audience can do, both reaching out to those traveling with or without family. Aiming for the 20’s to 40’s age range.

 

 

The Goal of the Project:

(What are you hoping the audience will do?)

The goal of the poster is to encourage people to travel and improve tourism in the country (Canada) during the colder month.

 

Intended Message:

(How is taking this action going to help the audience member achieve their goal?)

The message is here to show the audience that Canada has any travel options, not just during the summer, but rather putting a new focus on the winter months. So visit the friendly white north!

 

 

Types of Imagery:

(What imagery will you use to help the audience take the appropriate action?)

The imagery I will be using in my design will be relevant to the things Canada is most known for, that way it is easily recognizable who the poster is for and where its located.

 

 

Color Choices:

What colors are you going to be using and why?

#E41116- This is a bright deep red, which is represented in Canada’s flag, in the maple leaf.

#877A83- This is a darker grey with a red undertone, I’d like to utilize this darker color to contrast the red while also remaining somewhat neutral.

#991023- Another red, much darker than the other red used, this will be used to help support the brighter red.

#B4BCC2- Much like how I have 2 reds to support each other, I added another grey to bring more value and contrast.

#D6CAB8- Many travel posters border designs with a cream/tan color, I’d like to experiment and try to utilize this in my piece.

 

 

Type Choices:

(What kind of typefaces will you be using and why?)

A lot of vintage posters have script/cursive used in them, so I wanted to use script mixed with some more blocky and modern to make it more attention grabbing. As seen in my mood board older posters were my inspiration.

Possible types-

 Backstroke (script)

Josefin Sans (geometric)

Lemonmilk (geometric)

 

What is your call to action?

The call to action in my piece will be the tagline, “Yours to discover” / “A vous de découvrir”

 

 

 

Prep Material:

• Research
• Mood Board
• Thumbnails/Roughs

After I filled this out I then proceeded to work on my mood board, which included a handful of inspirations that I wanted to try and incorporate into my final design. I also added a few colors so I could base my layout around it. Attached is my mood board for reference. 

I went away from a few of the initial ideas in the board, the font ended up getting slightly changed, I reworked the colors to fit the rest of it, and went away from moose and decided to go with caribou- while that sounds like a super minor change, it actually helped me improve the use of the leaf in the background. Below is my final design.

A few things I'd like to improve on next time is being able to find a filler for the background, sometimes less is more, however for this piece I couldn't help but feel the background was a little lack luster, same with the top half, the poster seems a little bottom heavy. The white text is also a bit loud, I should've matched it with the tan border.

Creativity Exercise;

For my exercise this time I wanted to incorporate something that was out of my comfort zone, but also required another layer of thinking- while additionally doing the prompt. I searched for a good list and found a really long one that had about 32 different ideas, a lot of them are pretty unique I recommend this list you can Find it here! From this list I chose number 31, this asked for you to learn how to draw something realistically, which is way out of my strong suite! Most of the drawings I make are very cartoonish and are typically of humans, so to avoid going back to what I'm used to and reached out to a truck page I follow and asked if it'd be okay to use his truck as a reference! He was happy to agree, so I went and tried my absolute best to try and draw it.

This took me about 25 minutes roughly, and unfortunetly it wasn't as "realistic" as I had hoped- but was absolutely good practice, I learned a lot about how to take in shapes, as cars are mostly made up of super geometric pieces.